![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/7ab29ccc-71d0-4cfe-8e58-f791176365ef_rw_3840.png?h=3cad649ef93385755c5b9bc56a0df233)
DISCIPLINES–
Art Direction
Package Design
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/d802c8c9-bbb4-4f7d-b501-7037bcab6c23_rw_1920.png?h=3a98457dde856cd0116c0d27625e667b)
MISSION–
For this project, I wanted to create a beer can label for a small business from my hometown, Lawrence Beer Co, while still staying true to their clearly developed brand. I chose to work with their product, 'Lectric IPA.
SOLUTION–
I knew I wanted to experiment with a spin on the company's existing logo– the dog silhouette. When paired up with the name of the beer, the illustration concept seemingly burst into place! I chose to lean into the beer's title and illustrate the dog being zapped. I used a limited color palette and graphic shapes to play into the bold electric theme. This creates an overall explosive design and a product that will strike the attention of its market.
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/4285b71f-1634-403c-8d4b-d3e5581e98a4_rw_3840.png?h=d51811be1bb843ed2b1c87b3fdc008af)
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/8bf764eb-c900-4722-9104-c0ac74e67b3e_rw_1920.png?h=c04123f9f24fc4a97949435a50f0256a)
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/86fdf204-15d9-4d14-bf93-60503d7ad9e8_rw_1920.jpeg?h=ce8b61bbac52b94bbd9b998f34615346)
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/f340e562-f8da-4ffa-abc1-1c1932ef8a09_rw_1920.jpeg?h=c1d75d7bb7d8c991c78d14901ac99bf8)
Concept sketches for the client.