Art Direction
Package Design
For this project, I wanted to create a beer can label for a small business from my hometown, Lawrence Beer Co, while still staying true to their clearly developed brand. I chose to work with their product, 'Lectric IPA.
I knew I wanted to experiment with a spin on the company's existing logo– the dog silhouette. When paired up with the name of the beer, the illustration concept seemingly burst into place! I chose to lean into the beer's title and illustrate the dog being zapped. I used a limited color palette and graphic shapes to play into the bold electric theme. This creates an overall explosive design and a product that will strike the attention of its market.
Concept sketches for the client.
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