DISCIPLINES–
Apparel Design
Hand Lettering
MISSION–
I was hired to design a shirt that Kohler associates would be able to wear as a way to feel pride in the work they do everyday. "Sustainability Champions" encapsulates Kohler's core values and efforts to maintain a sustainable brand.
SOLUTION–
In this typography-based design, I chose to illustrate 3 of their main sustainability efforts– water stewardship, reducing emissions, and waste reduction. With this, I wanted to emphasize themes such as building community, creating a social impact, and innovation. The light and diverse color palette, inspired by Kohler's newly revived Heritage Colors, brings everything together and makes for a playfully welcoming design overall!
Shirt color and graphic placement exploration.
Concept sketches for the client.