DISCIPLINES–
Apparel Design
MISSION–
I worked closely with the esports team from the University of Kansas to create this vibrant jersey! With this project, I wanted to create something eye-catching that would make the team standout amongst the rest at competitions.
SOLUTION–
Paying great attention to detail, I wanted to ensure that KU's branding guidelines were followed throughout the process of this project. The exact university colors are used across the garment and their mascot, the Jayhawk, inspired the main feathered imagery. Both the geometric style of the imagery and typeface match the electronic and edgy vibe of the sport itself.
