![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/8474f0d9-9e30-4f61-813a-ab50b74d161f_rw_1920.png?h=f20591dfd0d5b04ae41bbff87ee5ac9f)
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/f437c64d-3fe5-4b1e-a9fd-0bedb6eae2d9_rw_1920.png?h=19b5997401719666d9220bdb81ebbc6a)
DISCIPLINES–
Identity Design
Poster Design
MISSION–
“The Fridge 5K” is a fictional campaign advertising the annual running event on the top shelf of your fridge, where veggies big and small compete for the winning title! The campaign consists of 3 assets– a promotional poster, a participation medal, and a decorated swag item.
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/17ebf1d2-76bd-47bf-a653-1a86ea270357_rw_1920.png?h=a849087c935e6530ca8ec3b628b672b7)
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/206f9224-46d4-4f7b-b438-2316d097b699_rw_1920.png?h=363bcc88fe1f49db2a48f1ac0c8e4515)
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/eb9fb3ab-0ed1-4486-9f5c-e6efd126aebb_rw_1920.jpg?h=dfa465f30766adec024318d08bd1db1e)
Tight sketch.
![](https://cdn.myportfolio.com/3aa9beee-1325-4260-85f4-7aa17ac1ea17/83014f77-8492-4772-b7b1-efd5ff058489_rw_1920.jpeg?h=cff66ede0c16a607f482cf518447a0cf)
Concept sketches.